Epica Awards


CLIENT Group Atlantic  AGENCY Leo Burnett, Paris  TITLE 37 Days / The Film  CREATIVE DIRECTOR  Xavier Beauregard   ART DIRECTOR  Jerome Gonfond  COPYWRITER Hadi Hassan PRODUCTION  Quad (François Brun)  MileInn (Michel David) PRODUCTION DESIGN JF Campeau CINEMATOGRAPHER  Olivier Staub DIRECTOR  Olivier Staub
Press Release Excerpt: 

Director Olivier Staub and Jerome Gonfond (Strike Agency) have once again harnessed their creative forces to craft an awe-inspiring advertising film, "AfterNews," for Humanity and Inclusion. This epic production serves as a powerful instrument to ensure that the world's most vulnerable individuals are not forgotten as the news cycle evolves.
For over four decades, Humanity and Inclusion (HI) has remained an unwavering force for good, taking decisive action in numerous countries and crises.

Reflecting on the profound collaboration, Director Staub expressed:
--- "My journey with HI has been a longstanding partnership, and as a filmmaker, I consider this film my humble contribution to the greater cause." He noted, "The birth of this film has been made possible through an outpouring of friendship and generosity from countless individuals across multiple continents. Without their collective support, this monumental endeavor would have remained beyond reach."

----"The challenge of this film lay in maintaining a seamless narrative flow, allowing audiences to discover and appreciate the characters as the story and concepts unfolded beyond the pivotal moment. Entirely shot using cutting-edge "LED wall" technology, this film pushes the boundaries of visual storytelling, immersing viewers in an unparalleled striking cinematic world".

The dynamic duo of Gonfond (Strike) and Director Staub are no strangers to impactful storytelling. Staub's directorial prowess was evident in the creation of "37 Days," a monumental film shot atop a glacier in 2016, which earned them a staggering collection of over 65 international awards.

Dust Films and Digital District (Paris) brought their massive expertise to "AfterNews," ensuring its production was nothing short of breathtaking. Their role in crafting digital assets played a pivotal role in bringing this cinematic piece to life.

Staub --- "Crafting films and photography has always been my medium for expressing a vision, but weaving stories that can truly make a difference is undeniably a calling that ignites my creative soul."