37 Days was one of those impossible ideas that you read and immediately know will either be extraordinary or a complete disaster.
We shot on top of a glacier, with a 9,000-pound glass cube heated by two electric heaters. Inside, hibernating plants and butterflies slowly came back to life. Outside, everything was frozen, hostile and almost lunar.
The idea was simple and beautiful: heat is life.
Thanks to the creative minds at Leo Burnett, Paris, whose exceptional concept made this possible. My producers were real troopers, a small army of people and 37 days for life to appear..
It became an incredible human experience, a brutal shoot, and one of those rare projects where the scale of the production matched the poetry of the idea.
The end result is strong: The 10th most awarded film worldwide in 2015-16 !!!
Awards
Cannes Lions • OneShow • Eurobest • LIA • Kinsaley Sharks • NewYork Festival • Crystal Awards • Red Apple • ADC • ADCE • Clio • D&AD • Andy Awards • Epic Awards • Red Apple Awards
Press
Credits
CLIENT Atlantic • TITLE 37 Days • AGENCY Leo Burnett, France • DIRECTOR Olivier Staub • DoP Olivier Staub • PRODUCER Michel David • François Brun • PRODUCTION MileInn - Quad • CHIEF CREATIVE OFFICER Xavier Beauregard • CREATIVE DIRECTOR Jerome Gonfond • Hadi Hassan-Helou • EDITING Alison Gordon • SET DESIGN JF Campeau •
Making-Of
Behind The Scene
