When I read the script, I immediately knew this was a great story. The idea was powerful and disturbing: raise awareness by making someone witness their own death in an accident.
Bringing it to its full potential was going to depend on one thing: authenticity.
The point was not to find someone guilty or make an example out of one person. It was to change broader habits and challenge the myth that short-distance trips without a seatbelt are harmless.
So we searched for real people. I interviewed many before finding Christian: a young adult, someone who could be your brother, your son, your friend, surrounded by loving parents. We then created his perfect double, a crash-test dummy made to look exactly like him.
Everything depended on protecting the first reaction. No tricks, no gimmicks, no second take. Just a family witnessing the crash of their loved one’s double.
The track was composed with that same restraint: a discreet piano piece, something that could be played at a funeral.
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Credits
CLIENT SAAQ • TITLE The Realistic Dummy • AGENCY Lg2 • DIRECTOR Olivier Staub • DoP Olivier Staub • EXECUTIVE PRODUCER Charles Gaudreau • PRODUCER Sam Petitclerc • PRODUCTION Nova Film • CREATIVE DIRECTOR Nicolas Boisvert • COPYWRITER Felix Antoine Belleville - Eric Chavgnac • ART DIRECTOR Megan Plamondon • EDITING LP Gagné • COLOR GRADING Éric Denis (Studio Element) • AUDIO Dominci Cabana (Circonflex) • ORIGINAL MUSIC Circonflex