The objective was to create dynamic, high-energy films.
I wanted the soundtrack to match the intensity of the visuals, so my musical brief was a mix of Plastic Bertrand and the Sex Pistols.
Collaborating with 5-year-old professional drifter sensation Lila Kalis took the clips to a whole new level of fun and entertainment.
As the daughter of skateboard superstar Josh Kalis, Lila performs all stunts herself (check out the making-of)!
This campaign quickly generated millions of views