What can I say… It was an amazing journey.
At first, I thought, "Man, these guys are out of their minds." Then I spoke with the ECD and realized he was committed to hitting a home run. As I started working on this crazy film, I quickly realized each step presented a bigger challenge—airport, aircraft, safety, and more.
The dedication of the producers, combined with all of us being a bit crazy, finally got us full control of the biggest toy around: a 767 Boeing Jet Aircraft, just for us, at a secured airport.
The biggest toy for an unbelievable stunt. The performance was surreal !!!!
Pantene had flown in influencers from all around Asia so they could witness the stunt ..... and were left jaw-dropped... me too, actually.
The outcome exceeded all expectations: 24.8 million hits in one day.
This is what we live for.
Credits
CLIENT Proctor & Gamble • TITLE Pantene vs Boeing • AGENCY Grey, Singapore • DIRECTOR Olivier Staub • DoP Thierry Pouget• PRODUCER Lucien Tyssendier • PRODUCTION GreatGuns • CHIEF CREATIVE OFFICER Javier Bonilla • EDITING James Demetriou