This film was the culmination of a beautiful experience.
Commissioned by the Irish government, The Power Beneath Our Feet was created to raise awareness around sustainable development and invite a different way of looking at Ireland.
My instinct was to approach the country from above, but not as a postcard. I wanted the aerial images to feel distinctive, cinematic and connected to something deeper than landscape.
With 35 hours of helicopter footage, generous weather and a strong collaboration between production and agency, the film became a portrait of Ireland as a living system, where nature, agriculture and human development are part of the same movement.
Credits
CLIENT Origin Green• TITLE The Power Beneath Our Feet • AGENCY Rothco, Dublin • DIRECTOR Olivier Staub • DoP Olivier Staub • PRODUCER Lucien Tyssendier • PRODUCTION GreatGuns • COPYWRITER John McMahon • ART DIRECTOR Shay Madden • EDITING James Demetriou
Behind The Scene
