This film is the culmination of a beautiful experience.
Commissioned by the Irish government, its purpose was to raise awareness for sustainable development and encourage a new perspective.
My Perspective was to offer an unusual distinctive aerial interpretation of Ireland, providing a unique look at an extraordinary country.
The concept was audacious and clever, yet we had to avoid the trap of creating a "touristy" film.
With 35 hours of helicopter footage, fortunate weather, and a great partnership between production and the agency, we created this powerful piece. It showcases the genuine sustainability actions Ireland is taking—a meaningful symbiosis between nature and human development.
Credits
CLIENT Origin Green• TITLE The Power Beneath Our Feet • AGENCY Rothco, Dublin • DIRECTOR Olivier Staub • DoP Olivier Staub • PRODUCER Lucien Tyssendier • PRODUCTION GreatGuns • COPYWRITER John McMahon • ART DIRECTOR Shay Madden • EDITING James Demetriou
