The Lifeline campaign was filmed and photographed entirely on location in two Burmese refugee camps and a nearby village on the Thai-Burmese border in October 2017.
The visual metaphor of the Lifeline concept is so poetically clever that it touched me instantly. I immediately immersed myself in developing a very organic and realistic interpretation that captures the simplicity and naive poetry of a children's storybook while addressing the most horrible realities of life.
Human resilience is infinite.
Portraying such drama through doodles held by real people creates a direct emotional connection with the viewer, offering great authenticity and simplicity. This is not just another generic war scene or refugee camp that could have been filmed anywhere; we engaged deeply with the real situation, capturing the daily reality of those living in the camps.
My greatest revelation was a little boy named Siti Pong, featured in the film's finale. Despite missing a leg and three fingers, his impressive zest for life and contagious smile shine brightly. Watching him play soccer with the other children reinforced for me that hope never dies.
Press
Awards
Shots • Luerzers Archive's • Applied Arts Awards 2018 • Lux Awards 2018 • Cannes Lions 2018
Credits
CLIENT Humanity & Inclusion • TITLE Be A Lifeline • AGENCY Cossette, Canada • DIRECTOR Olivier Staub • DoP Olivier Staub • PRODUCER Vlad Doclin • PRODUCTION MileInn • CHIEF CREATIVE OFFICER Antoine Becotte • COPYWRITER Linda Daw • ART DIRECTOR Stephane Gaulin • Digital Assets/Compositing/Online Shed
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Behind The Scene
