Scalpel was built around a strong and clear idea: your support goes a long way.
This thought triggered the treatment. I envisioned turning the path of a donation into an emotional journey across distance and logistics. The twist would be that the film travels backwards from a missing scalpel in a field operation room, through the chain of people needed to bring aid where it is needed.
What seems like a simple gesture from a donor can become the difference between life and death in the field.
The final match cut brings the metaphor together: the pen signing the donation would become the scalpel on the surgical tray.
Press
Fast Company • AdsSpot • Isarta • AdsOfTheWorld • Grenier • Strategy Online
Awards
Marketing Awards (Online Film) • CREA Awards (FIlm) • CREA Awards (Print) • CREA Awards (OOH) • Applied Arts Awards (PSA) • Act Responsable (Golden Palm)
Credits
CLIENT Doctor Without Border • TITLE Scalpel • AGENCY John Street, Canada • DIRECTOR Olivier Staub • DoP Olivier Staub • PRODUCER Vlad Doclin • PRODUCTION MileInn • CREATIVE DIRECTOR Cedric Audet • CREATIVE DIRECTOR Sebastien Lafaye • EDITING Hubert Hayaud • COLOR GRADING Benoit Coté • AUDIO Apollo
Behind The scene
