Source Creative Top 100 of 2020

Loop (It Has to Stop)

CLIENT • SAAQ   AGENCY • Lg2 Quebec   Creative Director • Luc DuSault  COPYWRITER • Andrée-Anne Hallé   ART DIRECTOR • Jean Lafrenière   PRODUCTION • GreatGuns   PRODEXEC • Nicolas Quintal   DIRECTOR • Olivier Staub  CINEMATOGRAPHER • Olivier Staub   VISUAL RETOUCHING • VisualBox   ANIMATION • Shed (Jean-Marc Laurin)   SOUNDDESIGN • BLVD (Sylvain Roux)
“It has to Stop.’ is a powerful infinite horror loop raising awareness against the dramatic consequences of using cell phone while driving.
Mix of daring technics, it is all shot live with great stunt talents. A super special thanks to Robyn: an incredible elder stuntwoman who projected herself in the 3/4 Inch plexiglass with no fear !! What a performance, what a shoot !