The Cristal Awards

37 Days

This film has been an incredible human experience.
Shot on the top of a glacier at 2800m with all the weather and location challenges you can imagine. Inside this 9000lb glass cube, heat brought out of hibernation plants and butterflies, literally pulling life out of dormancy but also giving birth to a beautiful piece of cinematography, an ode to life. Thanks to those crazy french creative guys from Leo Burnett, Paris. The concept was exceptional, the shooting was memorable and my producers real troopers.
Thanks to all my crew that made it possible... and froze their butt.
The end result is strong: top ten most awarded film worldwide in 2015-16 with more than 65 International prizes.

Cannes Lions OneShow Eurobest  LIA  Kinsaley Sharks  NewYork Festival • Crystal Awards  Red Apple  ADC  ADCE  Clio  D&AD  Andy Awards

CLIENT Group Atlantic  AGENCY Leo Burnett, Paris  TITLE 37 Days / The Film  CREATIVE DIRECTOR  Xavier Beauregard   ART DIRECTOR  Jerome Gonfond  COPYWRITER Hadi Hassan PRODUCTION  Quad (François Brun)  MileInn (Michel David) PRODUCTION DESIGN JF Campeau CINEMATOGRAPHER  Olivier Staub DIRECTOR  Olivier Staub
CLIENT Group Atlantic  AGENCY Leo Burnett, Paris TITLE 37 Days /  Behind The Scene