Centraide | Rise Up
Campaign directed and photographed by Olivier Staub
Campaign directed and photographed by Olivier Staub
Poverty and exclusion are heavy things to carry.
For this film, I wanted to stay away from miserabilism and build everything around hope. The idea was simple and literal: once the weight is lifted, people can rise.
We turned Centraide’s work into a visual metaphor. Through a series of human situations rooted in Greater Montreal, poverty and exclusion become almost physical. Gravity holds the characters down, until a helping presence allows them to rise.
SIFA Awards - Idea Awards (Film Direction - Editing - Photography) - The Stable - Culture Pub - Shots - AdForum - AdsOfBrands
Credits
CLIENT Centraide • TITLE Rise Up • AGENCY Rethink, Canada • DIRECTOR Olivier Staub • DoP Jo Decoste • PRODUCER Stephanie Beaudin • PRODUCTION Les Enfants • CREATIVE DIRECTOR Xavier Blais • CREATIVE DIRECTOR Maxime Saute • EDITING Monica Remba • COLOR GRADING Benoit Coté • ONLINE Jean Marc Laurin • AUDIO Cult Nation