No Limits

CANADIAN TIRE

The film is freedom.
I wanted to create a profoundly human and cinematic film built around the idea of having no limits. Seen through a lens of sensitivity and the simple concept of freedom, the inspiration was to go beyond the commercial barrier and enter the intimacy of the characters, each with their own energy, presence and way of moving through the world.
Credits
CLIENT  Canadian Tire  TITLE. No Limits • AGENCY  Publicis • DIRECTOR  Olivier Staub • DoP Jonathan Decoste • PRODUCER  Chilo Fletcher • PRODUCTION  SomePlace Nice • CREATIVE DIRECTOR  Joanna Monteiro • COPYWRITER  Aaron Woolfson • ART DIRECTOR Daniel Bennett • EDITING. Monica Remba • COLOR GRADING. Benoit Côté • ONLINE  Jean Marc Laurin  • AUDIO  LaMajeure
Behind The Scene